TERRES d’AVENTURE
2024
RE-BRANDING
SHAPED BY THE FORCE OF NATURE
Terres d'Aventure was built on a strong conviction that movement is essential to our well-being and that of our society. Since 1976 they have made it more accessible to move towards snow-covered hills, lush jungles, crushing deserts: all kinds of nature that awaken and enrich us. In 2024 we were invited to help write the next chapter of the brand, in a time where their founding beliefs feel more relevant than ever.
Respecting the foundation the company while speaking to a new generation of both rookies and adept adventurers, we carried out a full brand revamp and designed a visual identity that seeks to evoke the urge to free ourselves from the all-familiar and get moving.
The cornerstone of the identity is a logo design and type treatment affected by the vagaries and movements of nature, giving life to a design system of dynamic organic shapes used as transversal graphic codes.
Combining natural raw materials with contemporary digital codes infuses a notion of modernity, similar to the earhty color pallette accented by vibrant colors inspired by key destinations.
