TAG HEUER
2024
RATTRAPANTE
Avant Garde Haute Horloge
In 2024 TAG Heuer introduced the new Monaco Split-Seconds Chronograph - the first-ever TAG Heuer mechanical « Rattrapante » wristwatch. The watch was revealed at Watches & Wonders 2024 in Geneva - the biggest and most important fair in watchmaking the industry, and to mark the introduction we were tasked with developing a visual narrative that highlights its complex design and refined architecture
Upon defining the visual narrative, we developed a series of visuals to be displayed inside the TAG Heuer salon, a film to accompany the keynote presentation and an anamorphic facade spanning 25 meters capturing the attentions of the attendees by retracing the steps of the craftsmanship and innovation behind the watch.
