Celebrating a shared passion FOR RACING.

For 70 years, TAG Heuer’s path has overlapped and entwined with Porsche both on and off the racetrack. For the launch of the Carrera X Porsche Orange Racing, we developed a visual narrative introducing a new aesthetic in the world of premium watches.

Inspired by the heat EMITTED BY the car when performing at its highest capacity and paying tribute to the bright orange initially developed as a security measure to visually signal a fast car, the vibrant color scheme and thermal capture echoes the design details of the watch.