TAG HEUER

2024

MALBON

MEET BUCKETS

TAG Heuer and Malbon are teaming up to bring something fresh to golf. We’re proud to have contributed to the latest chapter in TAG Heuer's golf journey by developing a visual narrative for the new Calibre E4 watch that sets the course for a new era in the game.

Challenging conventions and reinventing the playbook, Malbon brings an unexpected twist to the game. We honored the unique encounter of the two brands by taking them on a collaborative golf journey, having Buckets the mascot stepping out of the interface and landing onto the golf course.

We joined forces with ARTIST visbii and parallel studio to breathe life into Buckets and his universe, infusing his every move with infectious personality. Repping the TAG Heuer x MALBON collection, Buckets sets the trend with his slick moves.

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We infused Buckets’ playful spirit and the vibrant energy of his illustrated universe into reality. Buckets cheekily "photobombs" several moments on the golf course, from carefully inspecting the watch to making headlines with his impeccable swing. 

Illustration by VISBII
Animation by parallel studio
PHOTOGRAPHY BY manu jaime WITH obvious

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