TAG HEUER
2024
KITH
The originals are back.
In a highly anticipated comeback, TAG Heuer revive the original TAG Heuer Formula 1, re-envisioned with the influential fashion and lifestyle brand Kith. Having partnered with TAG Heuer on several previous product and collaboration introductions, we were entrusted with defining the art direction and narrative for the communication campaign.
Paying tribute to the spirit of the original and evoking nostalgia in watch lovers, we embraced the look and feel of the time, down to reviving the language and technical illustrations from the original 80s ads. Contrasted with the bold and vibrant colorways the visuals see the re-imagined versions through a modern lens.
CGI by SUBJECT VERB & NABIL ETTAHIR