TAG HEUER
FORMULA 1 CHRONOGRAPH
2025
TIMEKEEPING AT FULL SPEED
Setting the pace and reclaiming their dominance on the racetrack, TAG Heuer is bringing the precision and resilience of a Formula 1 car to the world of watchmaking. We were tasked with crafting a campaign that captures the bold endurance and victorious craftsmanship inherent to the new F1 chronograph.
The campaign see the watch was put through the ultimate F1 test, juxtaposed with an F1 car to tell a shared story of performance and innovation. Drawing inspiration from F1 test methods, we experimented with visual treatments to give notions of speed and extreme conditions, as well as a graphical language that echoes the test interfaces and technical specs of both the car and the watch.
CGI by SERVICES GENERAUX