ONE OCEAN
2022
TO EXPLORE. UNDERSTAND. PROTECT.
A COLLECTIVE EXPLORATION OF THE UNKNOWN TO DISCOVER WHAT IS WORTH PROTECTING.
ONE OCEAN IS A NON-PROFIT PROJECT SPEARHEADED BY DIVER ALEXIS ROSENFELD AND SUPPORTED BY UNESCO. WE PARTNERED WITH ONE OCEAN TO DEFINE THEIR COMMUNICATION STRATEGY AND INCREASE AWARENESS AROUND THE IMPORTANCE OF OCEAN EXPLORATION BY INVITING A BROADER AUDIENCE INTO THE UNKNOWN.
WE CREATED A STORYTELLING FRAMEWORK AND DESIGN SYSTEM ALLOWING ONE OCEAN TO REPORT BEFORE, DURING AND AFTER EACH EXPEDITION.
THROUGH INTERVIEWS, PHOTOS AND AUDIO RECORDINGS, WE TURNED THE SOCIAL CHANNELS INTO ONGOING TRAVEL LOGS MANAGED BY THE TEAM AT THE FOREFRONT OF EACH EXPEDITION.
