ON RUNNING
UNCOVER THE UNDISCOVERED

2022

Ignite the Human Spirit THROUGH MOVEMENT.

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On Running is on a mission to ignite the human spirit through movement. For the holiday season, we partnered with Services Generaux to define a digital-first narrative for on running, demonstrating how their products are more than objects - they are means to an end. They hold the next personal best, a new sensation or adventure into the wild.

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The visual narrative was rolled out in europe, us, and asia across social, in-store, ooh - translated and adapted for local media and platforms.