ON RUNNING IS ON A MISSION TO IGNITE THE HUMAN SPIRIT THROUGH MOVEMENT. FOR THE HOLIDAY SEASON, WE PARTNERED WITH SERVICES GENERAUX TO DEFINE A DIGITAL-FIRST NARRATIVE FOR ON RUNNING, DEMONSTRATING HOW THEIR PRODUCTS ARE MORE THAN OBJECTS - THEY ARE MEANS TO AN END. THEY HOLD THE next personal BEST, a NEW SENSATION or adventure inTO the wild.
THE VISUAL NARRATIVE WAS ROLLED OUT IN EUROPE, US, AND ASIA ACROSS SOCIAL, IN-STORE, OOH - TRANSLATED AND ADAPTED FOR LOCAL MEDIA AND PLATFORMS.