ON RUNNING
UNCOVER THE UNDISCOVERED
2022
Ignite the Human Spirit THROUGH MOVEMENT.

On Running is on a mission to ignite the human spirit through movement. For the holiday season, we partnered with Services Generaux to define a digital-first narrative for on running, demonstrating how their products are more than objects - they are means to an end. They hold the next personal best, a new sensation or adventure into the wild.


The visual narrative was rolled out in europe, us, and asia across social, in-store, ooh - translated and adapted for local media and platforms.