Thoughtful design,
built for function.

For over 40 years, Muji has designed objects that seamlessly integrate into our lives - simple, practical, and made to last. From the perfectly balanced gel pen to durable storage solutions, MUJI Icons are a reflection of their philosophy: thoughtful design, built for function, standing the test of time. No frills, no excess - just quality essentials that continue to serve their purpose, year after year.

Refocusing attention on product design and functionality, we developed new branding and layout codes informed by MUJI’s iconic label, elevating it from a functional tool to a core branding element infused into the communication. This system ensures clear communication of each product’s design details, specifications, while maintaining a cohesive and structured visual identity.