HALO EDITION

2023

ANNIVERSARY

HALO ANNIVERSARY

More than a lamp, Halo is a sensation. It allows us to see and appreciate our surroundings in a new light. As part of defining the new communication platform of Halo Edition in partnership with The Department, we were tasked with developing the campaign for the Halo Anniversary Lamp collection: an exclusive series limited to just 99 pieces, meticulously conceived to help us reconnect with the natural world.

The graphic projection of the Halo Lamp immerses its surroundings into nuanced and energising worlds. We replicated the vibrant energy of the Lamp by pairing it with the warm tones of a sunrise, to blur the lines between natural phenomena and the Halo sensation.

The anthem film was supported by a series of shorter vignettes and product visuals focused on the design and craftsmanship, as a desirable design object, both in complete daylight and under its mesmerising effect. 

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As part of defining the new communication platform, we imagined new design and experience principles for a consistent brand evolution across branding and digital, to elevate and enrich the product discovery through immersive and interactive storytelling.

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