ADIDAS

2023

ORIGINALS

Vrai. Inégalé. Original.

From sport to skate, music, and fashion, Originals have always stood the test of time. Celebrating this enduring story, adidas Originals launch their new global platform, paying homage to those that have continued to give the brand a role at the forefront of culture.

A series of portraits gives an authentic look into the lives those who through time have adopted the 3 stripes and given them new meaning. We were tasked with telling the story of French rapper, Ninho.

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DIRECTED BY GABRIEL DUGUÉ
PRODUCED BY OCURENS